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Introduction to Hospitality Sales and Marketing

Table of Contents

Today’s Hospitality Trends

Introduction of Hospitality

Hospitality is the act of kindness in welcoming and looking after the basic needs of consumers, mainly in relation to food, drink, and much more other services. Hospitality is the art of entertaining guests/visitors with liberality and goodwill. It also refers to receiving guests/customers with a warm welcome, warm wishes, good behavior being polite and providing all sorts of services as per the customers’ needs.

Actually, hospitality is the process of maintaining a good relationship between a host and a guest. It involves treating and caring for customers or clients for their satisfaction. So, they will continue using the hotel’s services. Hospitality is the foremost thing for the industry for the overall achievement of the hotel’s goal or objectives.

Characteristics of Hospitality

            The hospitality industry is one of the oldest commercial industry in the world. It is responsible for warm and friendly services to the people who have left their homes for different purposes. The primary characteristics of the hotel industry are as follows:

  1. Hospitality services cannot be delivered without customers, who provides the source of the services of revenue for the financial function of the hotel industry.
  2. The different task in the hotel industry is achieving a satisfactory balance between demand patterns, resources scheduling, and operation.
  3. All hospitality services require a combination of manufacturing expertise and services skill.
  4. There should be right in the interaction between customers and services provider which can increase present sales.

Today’s in Hospitality Trends

As the business industries are growing faster, the trend of hospitality sense is also growing or moving forward. The trends of hospitality in hotel industries are being specialized by promoting different activities like facilitating services in a global way.

When it comes to the hospitality industry customers expectations are same just like being secured, speedy bookings, as well as all related facilities. With the emerging new technologies, hotel interview cannot be thought successful. The latest trend in the new technologies for automating and simplifying many of the tasks.

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            The emerging trends in the hospitality industry can be mentioned below:

  1. Smart rooms

One of the key factors in guest experience is about digitizing the room services to enhance the guest stay. The hospitality-related person who invests to enhance the guests may lead the customer to stay and be repetitive although all the required facilities cannot be implemented but expectations of guest should be fulfilled.

  • Sustainability rule

Eco-friendly practices are becoming the rules or norms, as properties focus on renewable energy resources and water scarcity. Many hotels are installing a solar panel and updating systems so that air conditioners and lights automatically switch off when guests leave their rooms.

  • Increased emphasis on health and well being

Guests today’s are taking charge of their health. Hotels are responding with well-equipped fitness centers, pools and spas. Increasingly visitors are expecting new wellness option. So, the growing trend in hospitality includes many more innovative and services.

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  • New roles for staffs

Many visitors seem to prefer new technologies and they want to check-in digitally just like a robot delivering room services. This will give staff the new challenge and opportunities to focus on using new technologies and being more skilled.

  • Social media

The new search engine social network is a key trend in hospitality industry. It has become a must for many guests to share their experiences on the various social platforms. Many of the guests are featuring image and tweets on their websites as well as some use the captured things for advertising campaigns.

  • Real-time damage controls

If a hotel guest is dissatisfied they can easily complain through social media like facebook, twitter, etc. Hoteliers must be able to quickly respond. Engaging with customers and responding to their needs through public forums which helps to maintain positive public relation and even helps for future bookings.

The purpose of the hospitality industry is:

  • To contribute to the local economy and give employment;
  • To provide accommodation and meals to travelers;
  • Enhance their traveling experience and guide them in exploring countries and cultures;
  • to help the country shape the opinion of its visitors and thus contribute to creating a positive image.

The benefits of working in the hospitality industry

  • Working with great people

Because it is a people-facing industry, the majority of professionals who work in hospitality are friendly, positive and outgoing.

  • Acquiring global skills

The idea of working in different countries, or at least having the option to, gaining skills and experience in hospitality will provide you with a solid foundation that could take you anywhere.

  • Day-to-day variety

Hate the idea of a 9-5 job where you do the same thing every day? Well anything can happen in the world of hospitality and the hours often vary, so no two days are ever the same.

  • Social interaction

As well as working with great people, you will get the chance to meet and help a diverse range of customers from a variety of cultures– there are not many jobs that can offer that.

  • Staff perks

Aside from your salary, there are a lot of great perks that come with a job in hospitality. Some employers provide free uniforms and staff meals, discounts, financial benefits.

  • Creative opportunities

Some of the most successful hotel and travel companies are those that offer a unique proposition to their customers, which requires employees who have a creative mindset and are good at coming up with new ideas, products, and experiences.

  • Brilliant career prospects

Due to the nature of the industry, such as seasonal peaks and troughs, staff movement within hospitality and tourism is more active than most. This means there are strong job growth and high employment levels, as well as opportunities for promotion.

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