UNIT-1 BBA III Year Notes – Logistics Management (Osmania University)

UNIT-1 BBA III Year Notes - Logistics Management (Osmania University)

LOGISTICS MANAGEMENT PRESENTED BY K.BALASRI PRASAD B.Sc(KU), M.B.A(OU), NET(UGC), (Ph. D)(MGU) UNIT – I INTRODUCTION Logistics Management, Inbound, Internal and Outbound Logistics in SCM, Developing the Logistics organization for effective Supply Chain Management, development of Integrated Logistics Strategy, Logistics in Maximizing profitability and cash flow, 3PL, 4PL, International Logistics, Reverse Logistics. Development of Integrated Logistics … Read more

Attitude BBA Notes

BBA Notes Attitudes

Attitudes Krech and Crutchfield defined attitude as an “enduring organization of motivational, emotional, perceptual and cognitive processes with respect to some aspect of the individual world.” “Attitude is a tendency or predisposition to evaluate an object or symbol of that object in a certain way.” -Katz & Scotland Relatively stable clusters of feelings, beliefs and … Read more

The Library Card – Four Levels of Interactions | BBA English

The Library Card Four Levels of Interactions

The Library Card – Four Levels of Interactions Chapter 8 – The Library Card Richard Wright, USA (1908-1960) Summary in English One day the writer- Richard Wright found a magazine and he read the editorial page of that magazine. In this part of the editor, H.L Mencken was badly criticized though Mencken was a famous … Read more

Globalization Complete Note


Globalization Globalization is defined as the process of developing a phase/stage of any organization or community as well as nation and culture. It changes time and again as per the time passes away. Globalization can be defined as a process where worldwide interconnections are everywhere. It is becoming more important for the hospitality industry. Nowadays, … Read more

Introduction to Hospitality Sales and Marketing

Introduction Hospitality Sales Marketing

Today’s Hospitality Trends Introduction of Hospitality Hospitality is the act of kindness in welcoming and looking after the basic needs of consumers, mainly in relation to food, drink, and much more other services. Hospitality is the art of entertaining guests/visitors with liberality and goodwill. It also refers to receiving guests/customers with a warm welcome, warm … Read more

Astyages’ Revenge – Four Levels | BBA Notes

Astyages Revenge Four Levels

Astyages’ Revenge – Four Levels of Interactions – Herodotus Summary Once King Astyages had a nightmare. He dreamed that his unmarried daughter Mandane had watered so much that all of his city and Asia had beep flooded. When he contacted the Magi, they interpreted it as ominous. The king feared the prediction and got his … Read more

Phaedo – Four Levels | BBA Notes

Phaedo - Four Levels BBA Notes

Phaedo – Four Levels of Interactions Summary In this text, a great philosopher Plato writes about Socrates’ death with the help of two characters. The are: Phaedo and Echecrates. There is conversation between these characters. Phaedo was present when Socrates was given poison. Echecrates and Phaedo were disciples of Socrates. Echecrates asks Phaedo to tell … Read more

If Not Higher – Four Levels| BBA Notes

If Not Higher - Four Levels

If Not Higher – Four Levels I.L. Peretz, Poland (1852-1915) Summary in English This legend was from Jews’ religion. According to the story, during penitential prayer the Rabbi of Nemirov was found absent. His absence was more remarkable and noticeable. People believed that Rabbi had much to do in service of human beings. Litvak had … Read more